When narrow web market leader, Mark Andy, opened its new sales, service and demo facility in Warsaw, Poland, it invited Vetaphone to give a presentation to its distributors and agents. So, our VP Sales & Marketing, Kevin McKell, went along to address an audience drawn from Mark Andy sales territories in Europe, the Middle East, Asia, and South America, and explained the concept and science of surface treatment.
Outlining the history of corona, and the pioneering part played by Vetaphone, Kevin told the attendees that surface treatment is a technique that many converters do not understand – they know it is essential but don’t know why, nor how it works. Touching on the science behind the technology, he stressed the importance of knowing what type of work each converter is doing or planning to do, and essentially which substrates are involved.
Encouraging a closer liaison between the two companies to ensure that customers enjoy the best service, he said ‘corona is not a buy, install, and forget’ unit – it plays a vital role in print production quality and needs to be carefully specified. Responding for Mark Andy, Director of Product Management, John Howard, thanked Kevin for his presentation and explanation of surface treatment, adding that Vetaphone equipment is universally acknowledged as top quality, and that he is more than happy to have it fitted to any Mark Andy press.