Leading manufacturer of Corona and Plasma surface treatment technology, Vetaphone, has appointed Holger Selenka as Area Sales Manager for the Asia Pacific region, with a view to developing its business in this high-potential growth market.

Mr Selenka, who brings more than 30 years of surface treatment experience to the job, has a background steeped in engineering and technical sales. For the past 15 years he has held senior sales management positions in Europe, the Middle East and South East Asia, as well as being a Key Account Manager for several leading international OEMs.

“I’m delighted to be working for a real family business again where the customer is always the main focus and look forward to using my flexible packaging industry experience to grow Vetaphone’s business in the region,” he commented.

Speaking for Vetaphone, VP Technical Sales Kevin McKell commented: “Holger is the perfect appointment to help us grow our sales and support network in Asia, with a great track record in surface treatment and extensive market knowledge.”